Bayer Properties Awarded Third-Party Management of The Forum on Peachtree Parkway

Birmingham-based commercial real estate firm expands Georgia footprint in Peachtree Corners

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Bayer Properties Announces Senior Vice President of Leasing Ahead of ICSC RECon

BIRMINGHAM, Ala. (May 16, 2019) – Birmingham-based commercial real estate firm Bayer Properties announced today the appointment of Paul Neuroth as Senior Vice President of Leasing. The industry veteran officially joined Bayer in early May and will be a key leader in leasing across the firm’s 10 million-square-foot portfolio.

“Throughout my career, I’ve had the opportunity to work on several innovative projects, and have always admired Bayer’s approach toward mixed-use development,” said Paul Neuroth, Senior Vice President of Leasing at Bayer Properties. “I am excited to collaborate with such a creative, talented group of professionals and look forward to helping the firm grow.”

Neuroth brings more than 20 years of real estate experience to his position at Bayer, with a primary focus on retail, restaurant and office leasing and previously worked with Bayer from 2004 to 2007.

Prior to joining Bayer Properties, Neuroth served as Senior Vice President of Retail Leasing at Southern Land Company in Nashville, Tennessee, where he oversaw sales and leasing for the company’s commercial portfolio. Most recently, Neuroth was responsible for leasing 82,000 square feet of commercial space at mixed-use development Vertis Green Hills in Nashville. The project has remained 100% leased since opening and the residential component commands one of the highest rents in the city. Other recent projects directed under Paul include The Laurel in Philadelphia and Southside at McEwen in Nashville.

“I had the pleasure of working with Paul during his previous time with Bayer and am so excited for his return,” said Libby Lassiter, President of Bayer Properties. “Paul’s expertise will serve as an asset to our team as we continue to grow our national footprint.”

Bayer Properties Names Co-Presidents Jami Wadkins and Libby Lassiter

 Company veterans take over day-to-day leadership, completing long-planned transition Read More

REI Gearing up to Open Location at The Summit

A popular outdoor retailer is planning to enter the Magic City market this year. Read More

Bayer Properties Receives Gold Award at ICSC 2018 U.S. Design and Development Awards

The Pizitz in downtown Birmingham recognized for renovation and sustainability efforts

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Bayer Properties Continues to Expand National Footprint with Chisholm Creek

Birmingham-based commercial real estate firm expands national footprint

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Travel Channel Recognizes The Barn at Fritz Farm as a Top 10 Food Hall in America

Travel Channel recently journeyed across America to discover a taste of the country’s best food halls, including The Barn at Fritz Farm in Lexington, Kentucky. In these hallowed halls, variety is the spice of life.

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Bayer Properties Awarded Third-Party Management Assignment for The Shops at Carriage Crossing in Collierville, TN

BIRMINGHAM, Al. (May 10, 2018) – Birmingham-based commercial real estate firm Bayer Properties announced today that it has been awarded the third-party management assignment for The Shops at Carriage Crossing in Collierville, a suburb of Memphis, TN. Read More

The Pizitz Receives LEED Green Building Certification

BIRMINGHAM (April 24, 2018) – Bayer Properties announced today that The Pizitz has been awarded LEED certification. Read More

Kentucky CRE Brokerage Firm NAI Isaac Heads Office Leasing at The Summit at Fritz Farm

Blue Diamond Industries is the first office tenant to join Lexington’s top mixed-use destination Read More

Vogue Names Lexington Top Travel Destination for 2018

While major U.S. cities may attract top chefs, artists, and hospitality groups, America’s small towns are becoming increasingly cool. With enough cultural attractions to rival any big city and retrofitted motels that will pique even the most refined traveler’s interest, here are the not-to-miss U.S. destinations quickly rising in popularity among today’s jet set. Now is your chance to get to them before everyone else.

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Asset Spotlight – March 2016

Bayer Properties continues to expand its national footprint with the addition of properties in Georgia, Mississippi and Pennsylvania. Read More

Asset Spotlight – June 2015

lululemon athletica kicked off a weekend of festivities celebrating its newest store opening at The Summit Reno-Lake Tahoe. Crowds of active lifestyle enthusiasts happily stood in line to purchase yoga wear and workout apparel.

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June 2015 Leasing

The Summit – Birmingham, AL
Brahmin, Opened May 2015
Tesla Brand Experience, Started May 2015

Bridge Street Town Centre – Huntsville, AL
Pieology Pizzeria, Opened April 2015
Steel City Pops, Opened June 2015
BJ’s Restaurant & Brewhouse, Opening July 2015
Dick’s Sporting Goods, Opening Spring 2016

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March 2015 Leasing

Bridge Street Town Centre – Huntsville, AL
Texas de Brazil, Opened January 2015
Bravo! Cucina Italiana, Opened January 2015
Shades, Opened March 2015
Steel City Pops, Opening April 2015
Pieology Pizzeria, Opening April 2015
BJ’s Restaurant & Brewhouse, Opening Summer 2015
Dick’s Sporting Goods, Opening Spring 2016

The Summit – Reno, NV
Francesca’s, Opened February 2015
Miguel’s Mexican Food, Opened March 2015
Lululemon Athletica, Opening May 2015

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Corporate November 2014

Visit Bayer Properties at ICSC New York National Conference December 8-9 at the Javits Convention Center, Booth 109.


Asset Spotlight – November 2014

Belk, the nation’s largest family owned and operated department store, hosted a grand opening celebration for their new 170,000 square-foot, $20 million flagship store at Bridge Street Town Centre in Huntsville, Alabama earlier this month.

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November 2014 Leasing

Bridge Street Town Centre – Huntsville, AL
Belk, Opened October 2014
Orvis, Opened November 2014
Texas de Brazil, Opening November 2014

The Summit – Birmingham, AL
J. McLaughlin, Opened October 2014
fab’rik, Opening November 2014

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Latest News – The Summit at Fritz Farm

With all zoning approved, construction on The Summit at Fritz Farm in Lexington, KY, will begin in March 2015, as David Silverstein confirmed with the Lexington Herald-Leader earlier this month.

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August – Corporate

Charles McNamee has joined Bayer Properties as Senior Vice President of Development and Construction.  In this role, Charles will be responsible for all aspects of the development and construction process at Bayer Properties.  He will oversee both the Development and Tenant Coordination and Construction Departments.

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August 2014 Leasing

The Summit – Birmingham, AL
The Art of Shaving, Opened August 2014
Lilly Pulitzer, Opened August 2014
Kendra Scott, Opened August 2014
Calypso St. Barth, Opened August 2014
Tumi, Opened August 2014
J. McLaughlin, Opening October 2014

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August – Asset Spotlight

Birmingham’s Uptown Entertainment District, located near the Birmingham-Jefferson Convention Center (BJCC), hosted its grand opening celebration, “Eat Up: A Taste of Uptown,” on July 31. Featuring tastings from each of Uptown’s seven restaurants, Cantina Laredo, Bottle & Bone, Todd English P.U.B., Texas de Brazil, Octane Coffee Bar, The Southern and Mugshots, the event’s street festival atmosphere also included entertainment from three of Muscle Shoals’ Single Lock Records recording artists: Belle Adair, The Bear and Alabama Music Hall of Fame Inductee, Donnie Fritts.

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June 2014 Leasing

The Shoppes at Webb Gin – Snellville, GA
Pure Barre, Opened April 2014
Saigon Cafe, Opened May 2014
Sprouts Farmers Market, Opening June 18

Bridge Street Town Centre – Huntsville, AL
Pandora, Opened May 2014
Shades, Opening Fall 2014

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The Summit Birmingham Leasing

Bayer Properties announced that five new retailers will be opening this fall at The Summit Birmingham.  Each of these retailers will further enhance the unique and fresh mix that The Summit continues to offer and all stores are exclusive to the market and the first location in Alabama.

“We are thrilled about the addition of these retailers. These brands fit perfectly with Bayer Properties’ ongoing commitment to further enhance our customer’s experience while bringing exclusive, one-of-a-kind stores to The Summit,” said Libby Lassiter, EVP of Leasing and Retail Development for Bayer Properties.

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Bayer Properties has been engaged to oversee leasing and management of Springhurst Towne Center, a regional mixed use power center located in Louisville, Kentucky.

“We are proud to be a part of Springhurst Towne Center,” said Becky Norton, Regional Manager for Bayer Properties. “The center is in an excellent location and we look forward to utilizing our expertise in curating the perfect retail mix and property environment to enhance the overall shopping experience for our customers, while creating long term asset value for our owners.”

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May 2014 CSA 3rd Party Manager

Bayer Properties was the 5th fastest growing third-party manager in the U.S. during 2013, based on an industry study conducted by Chain Store Age (May, 2014; article). Bayer’s third-party management business continues to experience growth including the addition of over 2.5 million square feet of new commercial retail and office assets during 2013. Today, Bayer Properties’ owned and third-party management portfolio consists of 11 million square feet of retail, office, residential and mixed-use assets.

April 2014 Leasing

Bridge Street Town Centre – Huntsville, AL
BRAVO!, Opening Spring 2015
Dickey’s Barbecue Pit, Opening Fall 2014

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